Revenue Management: A Practical Pricing Perspective
Ian Yeoman, Una McMahon-Beattie
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
Categorías:
Año:
2011
Edición:
1
Editorial:
Palgrave Macmillan
Idioma:
english
Páginas:
294
ISBN 10:
0230241417
Archivo:
PDF, 2.98 MB
IPFS:
,
english, 2011
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