Persuasion Equation: The Subtle Science of Getting Your Way
Mark Rodgers
How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality, gender, and generational differences; use language strategically; perfect the five-step persuasion process; generate group buy-in; and master organizational politics. From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.
Categorías:
Año:
2015
Editorial:
AMACOM
Idioma:
english
Páginas:
240
ISBN 10:
0814434177
ISBN 13:
9780814434178
Archivo:
PDF, 1.20 MB
IPFS:
,
english, 2015
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