The Mass Marketing of Politics: Democracy in an Age of...

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Society, Politics & Philosophy - Social Sciences
The Mass Marketing of Politics:...

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

Name: The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
ISBN: 9780761909583

Bruce I Newman

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The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.

Categorías:

Society, Politics & Philosophy - Social Sciences

Año:

1999

Edición:

Editorial:

SAGE Publications, Inc

Idioma:

english

Páginas:

184

ISBN 10: